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From the archives - September 2002

Marketing through the ages

Firms must get the basics right before attempting a more sophisticated approach

Making the most of marketing

All fee earners are potential marketers for their firm – if they know where to look for opportunities

Firms embrace merits of marketing

A survey of marketing initiatives in different firms indicates that some at least are taking the subject more seriously

Marketing methods for smaller firms

Small and medium-sized firms can market effectively too – and the Marketing Advisory Service can help show you how

Investing in people brings rewards

Two firms that have achieved Investor in People accreditation describe the benefits it has brought

Distinction between threatened and completed wrong

Latest civil cases, including jurisdiction; arrestment; time to pay directions; sist; decrees by default; appeals; family actions

Make it policy to know about policy cover

Some of the circumstances in which careful consideration needs to be given to the terms and conditions of professional indemnity insurance

Plain speaking

Part 4 of a series encouraging lawyers to use plain language in dealings with clients